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A New Framework for Going Viral
This research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential.
This research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential.
HBR.org
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More people needing city foodbank than ever before
Cambridge City Foodbank says it has seen a 90% increase in demand since 2019. Cambridge City Foodbank says it has seen a 90% increase in demand since 2019.
BBC News
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Airbnb offers private chefs and massages as it revamps app
The short rental firm says it is aiming to offer a wider range of experiences for travellers. The short rental firm says it is aiming to offer a wider range of experiences for travellers.
BBC News
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The Best Leaders Ask the Right Questions
IMD Business School’s Arnaud Chevallier explains how five types of questions can improve your strategic decision-making.
IMD Business School’s Arnaud Chevallier explains how five types of questions can improve your strategic decision-making.
HBR.org
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A Lesson on Balancing Scaling with Stability
In its early days, Chewy.com took a risk with their logistics that could have jeopardized the company—but it paid off.
In its early days, Chewy.com took a risk with their logistics that could have jeopardized the company—but it paid off.
HBR.org
